Johnson’s brand strategy / positioning case study

BrandStruck
Johnson’s Brand Strategy Analysis
Johnson’s
ABOUT

Category:
FMCG Personal care & beauty – baby care

Owner of the brand:
Kenvue (Johnson & Johnson’s spin-off)

Key competitors:
 Pampers, Huggies

SIMILAR BRANDS
  • Pampers Brand Strategy
  • Dove Brand Strategy
  • Nivea Brand Strategy
  • Always Brand Strategy
  • Pantene Brand Strategy
  • L’Oréal Brand Strategy
  • Garnier Brand Strategy
  • Maybelline New York Brand Strategy
  • Olay Brand Strategy
  • Unilever Brand Strategy
  • Procter & Gamble Brand Strategy
  • Boots Brand Strategy

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