H&M brand strategy / positioning case study

BrandStruck
H&M Brand Strategy Analysis
H&M
ABOUT

Category:
Apparel – high street apparel; Retail – fashion stores, e-retail

Owner of the brand:
H & M Hennes & Mauritz AB

Key competitors:
Zara, Gap, Uniqlo, Topshop, ASOS

SIMILAR BRANDS
  • Zara Brand Strategy
  • Gap Brand Strategy
  • Uniqlo Brand Strategy
  • ASOS Brand Strategy
  • Victoria’s Secret Brand Strategy
  • Levi’s Brand Strategy
  • Diesel Brand Strategy
  • Kathmandu Brand Strategy
  • Patagonia Brand Strategy

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