Hermès brand strategy / positioning case study

BrandStruck
Hermès Brand Strategy Analysis
Hermès
ABOUT

Category:
Apparel  luxury apparel, FMCG Personal care & beauty – fragrances; Retail  fashion stores, e-retail

Owner of the brand:
Hermès International S.A.

Key competitors:
Louis Vuitton, Gucci, Prada, Ralph Lauren

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