An Italian luxury brand representing contemporary sensuality and romanticism.
Luxury, craftsmanship, sensuality, romanticism.
Italian, luxurious, edgy, bold, contemporary, sensual, romantic.
1. “Mémoire D’une Odeur” (2019)
2. “Gucci Fall Winter 2018 Campaign: Gucci Collectors” (2018)
3. “Gucci Bloom” (2017)
4. “Gucci Guilty” (2016)
5. “Gucci Spring/Summer 2010” (2010)
“Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.” 
Kering, the holding company owning 100% of Gucci, owns also such brands as: Saint Laurent, Sergio Rossi, Bottega Veneta, Balenciaga, Stella McCartney (50%), Alexander McQueen (51%) or Puma (86%).
1. The New York Times on the new Gucci style
J. Caramanica, “Is Gucci Stylish Or Tacky? Yes“, The New York Times, May 2018,
2. Fashionista’s opinion on “gucciness” of Gucci
S. Dool, “The Selling Power Of Gucci’s Relentless Gucciness”, Fashionista, Aug 2017,
3. In-depth analysis of changes in Gucci’s strategy
J. Wingfield, “How Alessandro Michele And Marco Bizzarri Are Making Gucci The Feel-Good Fashion Brand”, System Magazine,