Coors Light brand strategy / positioning case study

BrandStruck
Coors Light Brand Strategy Analysis
Coors Light
ABOUT

Category:
FMCG Alcoholic beverages – beer & cider

Owner of the brand:
Molson Coors

Key competitors:
Michelob Ultra, Bud Light, Budweiser, Heineken, Miller, Corona

SIMILAR BRANDS
  • Michelob Ultra Brand Strategy
  • Bud Light Brand Strategy
  • Budweiser Brand Strategy
  • Corona Brand Strategy
  • Heineken Brand Strategy
  • Stella Artois Brand Strategy
  • BrewDog Brand Strategy
  • Carlsberg Brand Strategy
  • Guinness Brand Strategy

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