Bombay Sapphire brand strategy / positioning case study

BrandStruck
Bombay Sapphire Brand Strategy Analysis
Bombay Sapphire
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Category:
FMCG Alcoholic beveragesvodka, gin and other spirits; alcopops

Owner of the brand:
Bacardi Limited

Key competitors:
Tanqueray, Hendrick’s Gin, Beefeater, Seagram’s

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