Bayer brand strategy / positioning case study

BrandStruck
Bayer Brand Strategy Analysis
Bayer
ABOUT

Category:
Pharmaceuticals and healthcare products; Agriculture – seeds, agrochemicals

Owner of the brand:
Bayer AG

Key competitors:
 Johnson & Johnson, Pfizer, Novartis, Merck, GSK, Syngenta, BASF

SIMILAR BRANDS
  • Merck Brand Strategy
  • Syngenta Brand Strategy
  • 3M Brand Strategy
  • DuPont Brand Strategy
  • Dow Brand Strategy
  • Boots Brand Strategy
  • Unilever Brand Strategy
  • Procter & Gamble Brand Strategy

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